![]() And here’s where the story takes a downhill turn. We got salami on the pizza with banana peppers on half, and wings with “fire” sauce. We ordered a special they had for a 12-inch pizza with 8 wings for $10.99. So far, the Domino’s experience was going quite well. And sure enough, when I went to pick it up, Kelly had it ready right on time. Last night it told me that “Kelly has begun preparing your order at 6:31pm.” So when it’s almost to the end, you know it’s time to leave to pick it up (or you know it will be delivered soon). Once you place your order, an order tracker appears that tells you in real time the progress of your order. It’s very simple to indicate if you want “light” or “extra” sauce, cheese, or toppings, and with a quick click you can tell them if you want a topping on the whole pizza or just half. The whole system is very user-friendly and fairly idiot-proof. You can then add other menu items like wings (with a variety of sauces), sandwiches, and pasta. Then you select your toppings – Domino’s actually has a few toppings rarely seen at other pizza joints like salami, banana peppers, and roasted red peppers. You enter your address so it can tell you where your pizza will be made, then you go step by step, selecting the pizza size, then the style of crust (they have the original, thin and crispy, Brooklyn-style, or deep dish). The online ordering process was actually very easy to use and well-thought out. All together, I found the marketing strategy to be very creative and unique, and eventually I caved in and decided last night to order a Domino’s Pizza for the first time in probably 15 years or so. They explained how in pizza commercials, the food shown is fake or nailed to a table to create an illusion of cheesiness. You remember how the campaign went from there – they told us how they changed the ingredients, started using fresh veggies from local farms, etc. I thought it was very refreshing to see my own opinion reflected in those commercials, and I found it very interesting that a company would spend the money to address their food’s poor quality on national television. ![]() About a year ago, Domino’s Pizza started airing a series of self-deprecating commercials in which that company’s executives read emails from customers about the bad quality of the food. Not for the quality of the food, but for being suckered in by, in my opinion, an ingenious marketing campaign. I will preface this by admitting that it’s all completely my fault for this negative dining experience. Download the Deminski & Doyle show wherever you get podcasts, on our free app, or listen right now.Ĭlick here to contact an editor about feedback or a correction for this story.…same as the old Domino’s. You can now listen to Deminski & Doyle - On Demand! Hear New Jersey’s favorite afternoon radio show any day of the week. Opinions expressed in the post above are those of New Jersey 101.5 talk show host Jeff Deminski only. ![]() Meanwhile, we native residents know frozen pizza is worse than dog food. My theory is only transplants from the Midwest buy these because they think it’s what pizza actually is. ![]() Again, they wouldn’t be there if they weren’t selling. Are these cardboard frisbees even worth mentioning? Yet there they sit in freezer case after freezer case in every grocery store in the state. But is it like a player having a girl on the side? She’ll do in a pinch, but your Saturday Night girl will always be your local pizza joint? There are more than 70 Pizza Hut locations. There are more than 100 Domino’s locations here. So is New Jersey big enough to keep chain pizza alive? So far so good.
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